Tag Archives: WeChat

WeChat Is Maturing: Leveraging Chinese Social Networks To Grow

This is an interesting post that first appeared on TechNode.

According to Ms. Emmy Teo, CEO of Fashory, the opportunity today lies in being able to show consumers where to buy the things they are interested in, especially if something catches their eye on a TV show. As an example, Fashory has been able to increase traffic and conversions dramatically using a combination of a push and pull strategy, to post content within communities of their target customers, and at the same time, leading interested customers to their WeChat account.

Secondly, marketers should understand the different social networks out there and that each one of them fulfils a different purpose for their target consumers.

Lastly, videos are now a crucial factor to attracting followers. Yoli, an online platform for English learning, regularly posts videos on Weibo to get the attention of their target users. This channel feeds Yoli’s customer conversion funnel, and eventually allows users to convert by registering on their WeChat account.

Source: WeChat Is Maturing: Advice For Leveraging Chinese Social Networks – TechNode

How Western Fashion Brands Are Using Social Media in China

Source: Fashionista

Next March, Otte, a small boutique chain in New York City, will open up a store in Shanghai — its first outside of the East Coast of the U.S. The reason? Over 50 percent of Otte’s online customers are Chinese, residing in either the U.S. or in China.

The success of Otte with its Chinese customers speaks to the importance of social media for fashion brands. Since starting their Weibo account from 4 years ago, Otte’s following is now comparable to other bigger ecommerce sites, such as, Shopbop and Revolve.

Source: How Western Fashion Brands Are Using Social Media in China – Fashionista