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In China, Fast-Food Fight Turns to Delivery

Source: WSJ

China’s rapidly diversifying Internet giants are taking on Western food chains at their own game—door-to-door delivery—and finding a huge appetite among urban consumers.

Startup companies Ele.me and Meituan Waimai, which operate via mobile applications and are backed respectively by Tencent and Alibaba, are getting economy of scale by teaming up with tens of thousands of food outlets across China.

The services are attracting investment and following similar moves by Internet companies to dominate the market for everything from cinema tickets to taxi rides. Food sales running through the startups reached 97.5 billion yuan ($15.7 billion) last year, up 54% from 2013, according to research firm iResearch.

Source: In China, Fast-Food Fight Turns to Delivery – WSJ