Lazada has just announced a new membership program called LiveUp, which will provide consumers a one-stop shop platform for shopping, transportation, delivery and entertainment services. This service has been launched together with Redmart, Uber, UberEats and Netflix, and is viewed by many as a pre-emptive move to Amazon’s highly anticipated market entry to the region.
This new service is aimed at the ‘online lifestyle natives’, according to Redmart CEO Roger Egan, a term used to refer to people who are time-starved savvy internet users and want affordable convenience. It makes sense, therefore, that the service will be launched first in Singapore, before any specific plans to expand to the other regions.
E-commerce giant Alibaba is rolling out a new initiative to promote its Taobao marketplace this weekend by inviting the public to try on stylish wardrobes in minibuses provided by Uber that serve as “mobile dressing rooms”.
The minibuses can be summoned via Uber’s app and will operate in Guangzhou, Chengdu and Hangzhou this weekend. The objective is to see how customers interact through this new experience, before rolling out the program to other cities in the future.