Airbnb and Alipay has announced a new financial feature, Travel Deposit, that helps China’s yong travelers to save up for their dream holiday.
After users set the destination location and duration of stay on Alipay, the system shows users the amount of money they have to save, and will transfer the sum to Alipay’s money market fund, Yu’ebao automatically. Users can then share their travel plans through WeChat or Weibo. This is enables Airbnb to engage users even earlier in the vacation planning process, while tapping into social networks to improve their marketing and distribution channels.
This is an interesting post that first appeared on TechNode.
According to Ms. Emmy Teo, CEO of Fashory, the opportunity today lies in being able to show consumers where to buy the things they are interested in, especially if something catches their eye on a TV show. As an example, Fashory has been able to increase traffic and conversions dramatically using a combination of a push and pull strategy, to post content within communities of their target customers, and at the same time, leading interested customers to their WeChat account.
Secondly, marketers should understand the different social networks out there and that each one of them fulfils a different purpose for their target consumers.
Lastly, videos are now a crucial factor to attracting followers. Yoli, an online platform for English learning, regularly posts videos on Weibo to get the attention of their target users. This channel feeds Yoli’s customer conversion funnel, and eventually allows users to convert by registering on their WeChat account.
One of India’s largest ecommerce companies, Snapdeal, announced that it will be introducing a new instand refunds system in its store, to attract more first time users to shop on its site.
Snapdeal has agreed to use the system refund all types of purchases, including offline and Cash-On-Delivery transactions. Snapdeal’s announcement comes after Flipkart made a similar move to provide refunds within 24 hours of receiving a returned product.
NOTE: This is an excerpt from a community post by Lily Portuguez at Tech In Asia.
The Indonesia mobile app market cannot be ignored, especially with a population of 250 million people.
According to Steve Anderson, a tech writer, a large percentage of Indonesia’s population still do not have smartphones. However, all wireless networks are expected to be upgraded to 4G by the year 2017, while over 35 million smartphones are expected to be produced across the country starting in 2017.
McKinsey’s iConsumer China 2015 survey tapped into the behaviors and desires of China’s 630 million Internet users, across different city tiers and throughout rural areas. The research shows robust growth in social commerce, a trend toward transforming physical retailers into mere ‘showrooms’, and mounting consumer enthusiasm for more online-to-offline (O2O) services.
Here are a few interesting statistics:
30 percent of consumer perform online mobile research while shopping in stores, of which, 16 percent bought products from that store while 45 percent bought the same products from other online stores
72 percent of respondents expressed interest in purchasing online and being able to return offline
Consumers were eager to see more O2O offerings in entertainment, healthcare and housing/car services
The most frequently purchased category online was packaged food, with an average of 34 purchases made per year
Yongda, a leading Chinese luxury auto service provider listed in Hong Kong, will sell cars online through Alibaba’s Tmall platform, a move that comes as the mainland fever for pricey wheels cools.
The two giants will allow customers across the nation to buy a car at a single price and pick it up at the nearest Yongda shop, the two companies announced on Wednesday.
According to Wang Licheng, Alibaba’s general manager of automobile business, Alibaba would also offer zero-interest loans to buyers depending on their previous credit record with Tmall and its sister platform, Taobao.
According to a recent report released by PWC, 85 percent of Chinese consumers chose a digital channel when researching a new product or purchase. 86 percent of Chinese respondents (compared with 68 percent of global respondents) said they had intentionally gone to a physical store to check out a product before purchasing it on the web.
Last year, domestic consumers in China purchased online goods and services worth 2.8 trillion yuan (US$451.7 billion), an increase of almost 50 per cent on the year before.
According to a report by Tech In Asia, Rocket Internet’s Lazada saw more than US$350 million in consumer purchases in 2014. US$70 million of that spending happened in December alone, due to Christmas and special promotions like the 12/12 sales day.
Indonesia’s shoppers made up over 30 percent of Lazada’s 2014 spending. According to CEO Maximilian Bittner, exclusive online gadget sales for brands like Xiaomi and Motorola have helped Lazada greatly in Indonesia.
Lazada started out doing only direct sales to consumers from its own warehouses, but that changed in the fall of 2013 as the company launched a marketplace for third-party merchants. Those merchants now take in 70 to 75 percent of the consumer spending at Lazada.