Tag Archives: convenience stores

7-Eleven Tries Its Hand with Coding Programs in Indonesia

Source: WSJ

As an increasing number of people learn to code in developing economies, several initiatives have popped up to cater to this growing need. In Indonesia, 7-Eleven has joined the foray as they have come up with a new program that teaches mothers how to code at local 7-Eleven stores.

Local mini-marts have developed into community hubs in recent years; these stores are often seen as a place to hang out by teenagers as well as families.

This initiative by 7-Eleven creates a win-win situation in which it helps the country solve the acute shortage of tech developers, and at the same time, drive more traffic to its stores, and persuading people to spend more time in them.

Source: In Indonesia, 7-Eleven Tries Selling Another Type of Java – WSJ