In a recent consumer survey report published by CBRE, over 50% of consumers in Asia Pacific still visit a shop to make a purchase. However, online shopping has overtaken bricks-and-mortar retail as the most popular method of purchase in a few markets, most notably South Korea and Taiwan, where 73% and 55% of consumers said their primary method of purchase was online.
According to the survey, convenience and price are the major considerations for consumers shopping online. Survey respondents also mentioned that the ability to compare products was a catalyst for them to shop online.
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