As an increasing number of people learn to code in developing economies, several initiatives have popped up to cater to this growing need. In Indonesia, 7-Eleven has joined the foray as they have come up with a new program that teaches mothers how to code at local 7-Eleven stores.
Local mini-marts have developed into community hubs in recent years; these stores are often seen as a place to hang out by teenagers as well as families.
This initiative by 7-Eleven creates a win-win situation in which it helps the country solve the acute shortage of tech developers, and at the same time, drive more traffic to its stores, and persuading people to spend more time in them.
NOTE: This is an excerpt from a community post by Lily Portuguez at Tech In Asia.
The Indonesia mobile app market cannot be ignored, especially with a population of 250 million people.
According to Steve Anderson, a tech writer, a large percentage of Indonesia’s population still do not have smartphones. However, all wireless networks are expected to be upgraded to 4G by the year 2017, while over 35 million smartphones are expected to be produced across the country starting in 2017.
Black Garlic is a meal-kit delivery service. It sends pre-packaged groceries in a box. All ingredients are portioned and labeled, and there’s a step-by-step guide for each dish. The idea is to mix convenience with the joy of cooking.
The target audience for this startup’s product is arguably narrow. It’s a product for busy urban folks who don’t want to miss out on the experience of a healthy, home-cooked meal.
The box contains three meals for two and costs IDR 325,000 (US$24). That makes roughly US$4 per individual meal. Delivery is free. The price is comparable to what one would pay for one meal at a mid-range restaurant in Indonesia.
According to CEO Michael Saputra, urbanization and more demand for organically-grown food indicate the emergence of LOHAS in Indonesian cities.
In a recent consumer survey report published by CBRE, over 50% of consumers in Asia Pacific still visit a shop to make a purchase. However, online shopping has overtaken bricks-and-mortar retail as the most popular method of purchase in a few markets, most notably South Korea and Taiwan, where 73% and 55% of consumers said their primary method of purchase was online.
According to the survey, convenience and price are the major considerations for consumers shopping online. Survey respondents also mentioned that the ability to compare products was a catalyst for them to shop online.
According to a report by Tech In Asia, Rocket Internet’s Lazada saw more than US$350 million in consumer purchases in 2014. US$70 million of that spending happened in December alone, due to Christmas and special promotions like the 12/12 sales day.
Indonesia’s shoppers made up over 30 percent of Lazada’s 2014 spending. According to CEO Maximilian Bittner, exclusive online gadget sales for brands like Xiaomi and Motorola have helped Lazada greatly in Indonesia.
Lazada started out doing only direct sales to consumers from its own warehouses, but that changed in the fall of 2013 as the company launched a marketplace for third-party merchants. Those merchants now take in 70 to 75 percent of the consumer spending at Lazada.