Lazada and Redmart launch LiveUp membership program

Source: LiveUp

Lazada has just announced a new membership program called LiveUp, which will provide consumers a one-stop shop platform for shopping, transportation, delivery and entertainment services. This service has been launched together with Redmart, Uber, UberEats and Netflix, and is viewed by many as a pre-emptive move to Amazon’s highly anticipated market entry to the region.

This new service is aimed at the ‘online lifestyle natives’, according to Redmart CEO Roger Egan, a term used to refer to people who are time-starved savvy internet users and want affordable convenience. It makes sense, therefore, that the service will be launched first in Singapore, before any specific plans to expand to the other regions.

Source: Lazada and Redmart launch LiveUp membership program

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