A look back at 2015: the year in Southeast Asia ecommerce

Source: Wikipedia Commons
Source: Wikipedia Commons

An article published on Tech In Asia on a few key takeaways from developments in the Southeast Asian ecommerce industry.

  1. Consolidation will rise in the B2C ecommerce space: A few instances of acquisitions include Luxola’s sale to LVMH and Lazada’s acquisition of Lamido.
  2. Digital agencies will adapt or go extinct: Agencies have been looking to develop their presence in the ecommerce space. An example is Publicis’ acquisition of BysoftChina, a Shanghai-based ecommerce agency.
  3. The marketplace space gets overcrowded: A range of foreign and domestic competitors have flooded the marketplace space, in hopes of carving out a niche for themselves in a market that is still wide open.

Source: A look back at 2015: the year in Southeast Asia ecommerce – Tech in Asia

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