Japanese men embrace inner cheapskate in booming discount retailers

Source: FT.com

From red wine in plastic bottles and lunchtime sushi to trendy manbags and adjustable wrenches, Japanese males appear mesmerized by the price tag of 100yen offered on an array of goods at booming discount retailers.

In recent years, an increasing number of 100yen shops have been set up in the Tokyo business district, catering primarily to corporate working professionals. According to Kazuya Kido, president of CanDo, one of Japan’s largest 100yen stores, women account for 70 percent of customers. However, many products sold at CanDo’s stores are now aimed at men, as the stigma of visiting a 100yen shop has subsided over the years.

Source: Japanese men embrace inner cheapskate in booming discount retailers – FT.com