China’s Alibaba thinks outside the box, and inside the minibus

Source: SCMP

E-commerce giant Alibaba is rolling out a new initiative to promote its Taobao marketplace this weekend by inviting the public to try on stylish wardrobes in minibuses provided by Uber that serve as “mobile dressing rooms”.

The minibuses can be summoned via Uber’s app and will operate in Guangzhou, Chengdu and Hangzhou this weekend. The objective is to see how customers interact through this new experience, before rolling out the program to other cities in the future.

Source: China’s Alibaba thinks outside the box, and inside the minibus, as Uber tie-up gives online shoppers ‘mobile dressing rooms’ | South China Morning Post