As China’s e-commerce market booms, physical stores becoming testing sites for online shoppers

Source: SCMP, Reuters

According to a recent report released by PWC, 85 percent of Chinese consumers chose a digital channel when researching a new product or purchase. 86 percent of Chinese respondents (compared with 68 percent of global respondents) said they had intentionally gone to a physical store to check out a product before purchasing it on the web.

Last year, domestic consumers in China purchased online goods and services worth 2.8 trillion yuan (US$451.7 billion), an increase of almost 50 per cent on the year before.

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